—Sunlight Tanneries has opened its first Portland, Maine, store, as it expands into the Emerald City.
The sun-kissed salon, which opened in January, is located at 2829 SW 23rd Ave., Portland, on a former parking lot at the corner of SW 3rd Ave.
and SW 6th Ave.
It was designed to offer salon-goers the opportunity to “play with their own skin,” said Melissa Gaskill, the store’s owner.
The salon is open seven days a week from 9 a.m. to 6 p.m., and will be located on the ground floor of the former Sunbeam shopping center.
Sunlight tanning has long been popular in the Portland area, and Gaskil said that in the past several months, she has seen a significant increase in interest in the service, especially in the Emerald Cities.
She is planning to add additional services to the salon in the future, such as spa treatments and massage, and plans to open a dedicated lounge and bar.
She said that her goal is to “give people a way to express themselves,” and said she is also hoping to open another Portland location in the coming months.
Sunshine tanning was one of the first in the state to offer spa treatments, and it has been growing in popularity in recent years, with more than 200 locations opening nationwide in the last year.
The Portland store will also be home to other new products, including a collection of sun-based creams and ointments, sun-absorbing hair gel, sunscreen and sun-safe cosmetics.
Gaskill said that one of her main goals is to make the salon “a destination for the sunniest people in the world,” and she is excited to partner with local nonprofit groups and local businesses.
Sunspotting is a popular form of sun treatment, and the sun-shielding formula that Sunlight uses, is designed to absorb all of the UV rays in the sun and turn it into a liquid that can be absorbed by the skin.
Gasketill hopes that the salon will be a place where people can “make their own beautiful, beautiful skin,” and that it will be “a space where people of all skin tones can come together.”
She said she hopes that “people who have never had sun-induced skin problems will come to us and experience their own unique, personalized treatments.”
Gaskil added that she is “excited to be the first salon in Oregon to offer this service, and I know the customers will be as excited as I am.”
The Oregon Department of Health is partnering with Sunshine Tanning to distribute sunscreen to the public through a Sunbeam vending machine.
The program has been in place since January of this year.